Top 7 Tips for Effective Chinese copywriting
actually create visual representations imbued with meaning – thus when developing brands online or offline make sure your brand names carry meaning relevant to the Chinese consumer. Example, the P&G brand –
means helping babys comfort or the brand –
Languages in China: Standard Chinese or Mandarin (Putonghua, based on the Beijing dialect) (official), Yue (Cantonese), Wu (Shanghainese), Minbei (Fuzhou), Minnan (Hokkien-Taiwanese), Xiang, Gan, Hakka dialects
Chinese Search Engine Marketing and Optimization
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Internet Users in China: 384 million (2010)
simplified Chinese characters are mostly used in Mainland China and Singapore.
Global Phone: +1 US Toll Free: +1 Fax: +1
Internet Hosts in China: 15.251 million (2010)
When working with Chinese remember it is a double-byte language and thus single-byte will not work. Double-byte Chinese character sets include:GBandUnicodefor Chinese.
Mobile Users in China: 842 million (2010)
surname first followed by the first name
Population:1,330,141,295 (July 2010 est.)
Chinese is full of homophones which are words with the same pronunciation as another word. Numbers like 8, 6, 9, are homophones for auspiciousness and prosperity. The number 8 reads as Fa (Cantonese) which means to make a great fortune in the near future.
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Chinese is generally written without any spaces between words, and even lines can be broken at any point. Chinese names should be written with
Chinese is written using characters called ideographs. There are approximately 50,000 characters found in the standardChinese dictionary. The majority of Chinese characters consist of two elements 1) asignific, which indicates the meaning of the word, and 2) aphonetic, which indicates the sound.
2Chinese languages Encyclopædia Britannica from Encyclopædia Britannica Premium Service
Chinese Translation Services: Simplified versus Traditional Chinese?
With around 1.2 billion people speak one or more varieties of Chinese million first language speakers, Mandarin is by far the most widely spoken language in the world. The vast majority of Mandarin speakers are found in mainland China and Taiwan, where it is the official language, as well as Singapore, where it is a co-official language.
You may also check out ourChinese Translation Servicesfor complete information in Chinese Language.
Below are some brief but important facts about the Peoples Republic of China:
For information on The Chinese language and Chinese translation, please see ourChinese Translation Library.
The Chinese Language is really a collection numerous Chinese languages or dialects that are different enough from one another to be mutually unintelligible. According to the Encyclopædia Britannica, the main dialectical groups of Chinese are divided in this way:
Mandarin is also spoken by groups in Brunei, Cambodia, Indonesia, Laos, Malaysia, Mauritius, Mongolia, Philippines, Russia, Thailand, United Kingdom, United States and Vietnam.1
Note: Also referred to as the Renminbi (RMB)
Chinesebelongs to the Sino-Tibetan family of languages and is spoken by more than a billion people making it the most widely spoken language in the world. Mandarin happens to be the most widelyspoken Chinese dialect, followed by Wu (Shanghainese), Yue (Cantonese), Min, Xiang, Gan, Hakka and other dialects.
1CHINESE, MANDARIN: a language of China Ethnologue
Because of the significant differences between the Chinese dialects, the language has always required a lingua franca to make communication possible among its different groups of speakers. Beginning with the Ming Dynasty (1368 – 1644), attempts were made to create an official spoken Chinese. Initially, the official spoken language was based on the Nanjing dialect, but later the Mandarin dialect spoken around Beijing (known as guy) gained influence and took over the top spot.3 During the Qing Dynasty (1644 – 1912) academies were established to promote the Beijing pronunciation as the standard for spoken Mandarin, but their success was limited. Nonetheless, by the time the Qing Dynasty had come to an end in the early part of the 20th Century, Standard Mandarin had come to be seen as the privileged spoken language for China. The ascendancy of Standard Mandarin continued through the split of the Republic of China into the Peoples Republic of China (PRC) and Taiwan in the late 1940s. In 1956, the PRC renamed Standard Mandarin ptnghu or ordinary speech, which was not recognized by Taiwan. Despite this disagreement, the rules and conventions for Standard Mandarin in the PRC and Taiwan are still essentially the same.